Successful legal marketing requires good market research

Market research is one of those tasks that many people think they only have to do when they launch their law firm and are writing their law firm marketing plan. But the most successful legal marketers are regularly performing market research to determine what the market looks like and what changes have occurred since their last review of the market.

There are two types of market research – primary and secondary. Primary is focused on your firm, your practice areas, and your target market(s). Primary is generally more expensive than secondary research, but the results are more tailored to your firm. If you can afford primary research, it is a good option.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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