Taking a More Nuanced Approach to Twitter and Law Firm Marketing

The old question of, "Does Twitter work for law firms?" is far too broad. New research indicates attorneys need to use a more nuanced approach to answering that question. Basically, it comes down to "it depends."

New research from the Pew Internet & American Life Project reveals who is most likely to be using Twitter:

Young adults – 14 percent of those surveyed who were ages 18-29 use Twitter as compared with just 7 percent who were ages 30-49, 6 percent for the 50-64 age group and 4 percent of those over 65.  Conclusion?  Twitter will likely work better for personal injury attorneys than estate planning lawyers.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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