5 Easy Steps to Create Your Law Firm Marketing Plan Step 1, Part A

When Developing a Profile of Your Ideal Client Consider:

• Who You are? (Think in terms of roles, values, personal qualities, and who you are to others.)

• What are your natural gifts and strengths?

• What have you experienced in your life and career?

• What specialized training have you received?

• In what areas are you already well-connected?

• What areas do you feel uniquely qualified to serve your clients?

• Where are you perceived as an expert?

• How do you bring out the best in others?

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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