Lawyers in a "Guilded" Cage


Lawyers risk discipline for using traditional marketing tactics to reach prospective clients. The rules of professional conduct are replete with restrictions on marketing, advertising, solicitation, the use of social media, and more. The bar associations making rules for lawyers generally are imposing restrictions on traditional, normal and reasonable business tactics to educate one's target market and prospective clients about legal services available to help address clients'challenges. Communication to prospective users of these services should be restricted only by truth, fairness and honesty, not outdated concepts of the guild that seek to protect the vested interests of those who already "have it made."

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