TABLE OF CONTENTS:
I. INTRODUCTION
II. TRADEMARKS...1
Rule #1: BE SURE YOU HAVE TRADEMARK PRIORITY. ...1
Rule #2: MERELY DESCRIPTIVE MARKS ARE LOSERS...3
Rule #3: IF IT’S LIKELY TO CONFUSE, IT’S TOO CLOSE...6
III. COPYRIGHTS ...7
Rule #4: IF IT’S NOT PRIMARILY PHYSICALLY FUNCTIONAL, IT’S COPYRIGHTED. ...7
Rule #5: COPYRIGHT PROTECTION IS EASY AND INEXPENSIVE. ...10
Rule #6: COPYRIGHTS ASSIGNMENTS MUST BE IN WRITING. ...11
IV. PATENTS...12
Rule #7: IMPROVEMENTS ARE PATENTABLE...12
Rule #8: WAITING TO FILE – THE GRIM REAPER...15
Rule #9: DO NOT WRITE YOUR OWN APPLICATION. ...18
V. TRADE SECRETS ...21
Rule #10: IT IS NOT A SECRET UNLESS IT IS SECRET. ...21
Rule #11: EMPLOYEES LEAVE. ...22
VI. KEEP ATTORNEYS FROM OWNING YOUR BUSINESS ...24
Rule #12: IF YOU WANT PEACE, PREPARE FOR WAR. ...24
VII. CONCLUSION ...25
END NOTES...28
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