How to Flatter Effectively (and Not BROWN-NOSE!)


If you want to ingratiate to get ahead, here's how.

Advancing your career takes smarts and know-how, but another way to effectively get to the top, according to a university study, is by offering up some good old-fashion flattering.

Effective flattering - not just brown-nosing - really can boost your career. But, you have to know how to do it - and do it well.

Two business school professors - Ithai Stern of Northwestern

University's Kellogg School of Management and James Westphal of the University of Michigan - have some insights on flattery. For the last few years, they have studied how professionals gained coveted seats on corporate boards. And guess what? Flattering got them there! Stern and Westphal concluded "that ingratiating behavior was the strongest single predictive factor for obtaining board appointments."

Following the study, the Kellogg School came out with a synopsis called "Corporate Sweet Talk", which includes the following ways to effectively win over colleagues and partners alike. This is what the AUTHORS recommend about flattery. If these techniques don't appeal to you, please don't shoot the!

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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