Under-Funding Your Law Firm Marketing Plan

In my #1 bestselling book, Getting Started in Personal and Executive Coaching (www.GettingStartedInCoaching.com), I write that under-funding your law firms marketing plan is just as bad as not having a law firm marketing plan at all.

Implementing an under-funded marketing plan is just as bad as not using any marketing plan at all because of the Law of 7 Touches. Remember in a previous blog, I mentioned it takes seven to 10 meaningful touches to move someone through the sales process to get them to the point where they are ready to buy from you.

If your marketing plan only has enough steam in it to produce five meaningful touches, it will be almost as if you never touched them because it won't break through all the other law firm marketing efforts made by other attorneys vying for that person’s time and money, including your biggest competitors. How much do you need to invest in your marketing efforts?

There are many lawyer marketing variables to consider in answer to that question. Here are a only a few of the variables you need to consider:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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