Legal Marketing: Six Keys to Becoming a Recognized Expert - Part 2 of 6

The second legal marketing strategy for building credibility and becoming a recognized expert is Speaking At Local or Regional Events Every Quarter. There are four tactics for ensuring that every time you speak, you are generating business and building credibility:

Choose the Right Audience. You have to make sure that you get in front of the right people. You have to ask what is their average size of attendance? How many people show up? What are the demographics? Are these decision makers or gatekeepers? What kinds of interests do they have? What topics have they talked about?

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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