Lawyer Marketing with Twitter


Have you heard of Twitter yet? Perhaps not. And hopefully not, as this article is intended to explain one of the latest web tools on our collective horizon.

What you should know is this: Politicians in the current U.S. election are leveraging it, news outlets such as CNN and the Canadian Broadcasting Corp. (CBC) are offering headlines that can be mixed into your reading stream, and companies such as Southwest Airlines are using it to interact with customers and take feedback.

Twitter is widely considered the fastest growing tool of web influence, and at some point it will have a trickledown effect for the legal industry.

Please note, this article was previously published in the January, 2008 edition of the Texas Bar Journal.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Steve Matthews, Stem Legal Web Enterprises Inc. | Attorney Advertising

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