Perfumers Need Trademarks

Winthrop & Weinstine, P.A.
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As I was reading US magazine last weekend, I saw that Jennifer Aniston (my favorite “Friend”) launched her first perfume last month. She describes it as a combination of the ocean, sea air, blooming jasmine and tropical oils. I might have to try it. Our guest blogger Mark Prus recently discussed the perfume in his post “Wary of Trademark Infringement?” He informed us that Jennifer Aniston had to change her perfume name “Lovalie,” because she was concerned about potential infringement with Marc Jacob’s perfume “Lola.” Opting for an eponymous perfume she renamed it “Jennifer Aniston.”

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