Kick-start Your Creativity in 3 Simple Steps

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Before I share with you my 3 simple steps to kickstart your creativity without making the trek to Burning Man, let me quickly make the case for why you must infuse your business with your creative juices.

In the new "experience" economy, your prospects are not simply looking for a lawyer, they are looking for an experience.

They want to feel special. They want to feel as if they've gotten something unique and different. And you want to provide that to them because it's what justifies your higher fees and makes you unshoppable.

Who doesn't want that? (If you don't want clients lined up eager to pay you higher fees than the rest of the lawyers in your community, don't worry about creativity - you can continue to provide the same old, same old, no problem.)

Do these three things in the next week and see what happens:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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