Great Jakes Marketing

Lawyers Lunch Less Robert Half Legal did a study in February of this year that found that 56% of lawyers said business lunches are less common than three years ago. Huh? If lawyers are lunching less, how are they supposed…more

According to a recent study of 500 professional service firms by Hinge Marketing, nearly half of the firms surveyed said that they redesigned their website in the past year. Wow. Even I was stunned by this number – and I’ve…more

I was recently speaking with a legal marketing consultant who said that a client — an AmLaw 200 firm — wanted their new website to be “rock solid.” Ugh, I thought. They’re headed in the wrong direction. Having a website…more

I was recently speaking with a legal marketing consultant who said that a client — an AmLaw 200 firm — wanted their new website to be “rock solid.” Ugh, I thought. They’re headed in the wrong direction. Having a website…more

I was recently speaking with a legal marketing consultant who said that a client — an AmLaw 200 firm — wanted their new website to be “rock solid.” Ugh, I thought. They’re headed in the wrong direction. Having a website…more

Your bio is not an obituary! A conversation with Kelly Hoey, strategic networking consultant Our friend Kelly Hoey was recently engaged by an AmLaw 200 firm to help make their attorneys’ bios more engaging and effective. Her…more

Every legal marketer I’ve ever met agrees that website usability is paramount. Yet, nearly all law firm websites are afflicted with the same usability problem – the Ping-Pong Effect. What’s the Ping-Pong Effect? It’s the…more

After a half-century of remarkable stability and steady growth, the legal industry got hit by a ton of bricks called the Great Recession. Several years after the initial shock, it is clear that this downturn wasn't just a…more

For its entire existence, the legal business has been focused locally. And most legal marketing has been highly personal, often conducted over dinner and drinks. This is now changing. We have entered a world where it is…more

Followers of our blog know that we champion attorney bios. In fact, the entire Great Jakes website platform is built on the premise that bios are the single most important part of a law firm website. So it was of great interest…more

This blog post was inspired by a comment that Ian Brodie left on our recent post about “Long Distance Clients.” Ian’s a marketing consultant from across the pond. I highly recommend his…more

In my last piece, I predicted that law firm websites would grow dramatically in the coming years, due to the proliferation of attorney-created thought leadership content. In that post, I referred to the market forces behind…more

The online publication ReadWriteWeb recently posted a piece that asked, “Is the Website about to Become Extinct?” The premise of the article is that the likes of Facebook and other social media sites will eventually obviate the…more

Monthly Newsletter by Great Jakes Marketing 1. Long distance clients: The new frontier for legal marketing. Our society has recently hit an inflection point — and we are now entering the era of the long distance business…more

Legal marketing success requires hard work and a long-term commitment that many people find difficult to muster. And whenever the stakes are high and success is elusive, the ground is fertile for hucksters. Weight loss and…more