Great Jakes Marketing
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41 East 11th Street
11th Floor
New York, NY 10003, United States
Areas Of Practice
- Business Development
- Firm/Practice Management
- Legal Marketing
- Software & Technology
Locations
In my last blog post, I examined how the logos of the Top 50 law firms had evolved over the past five years. I found that little had changed. Most of the logos were (still) relatively simple type-treatments that used muted…
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/ Law Firm Marketing
Five years ago, while preparing for a brand design project, I examined the logos of the top 50 law firms in the U. S. Here’s what I found: lots of simple text treatments, an abundance of muted colors, and a dearth of flourish…
more
/ Law Firm Marketing
When it comes to visual branding, no element has more impact than color. Color touches people quickly and deeply in a way that words and shapes cannot.
That said, picking a striking color palette is just the first step. What’s…
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/ Law Firm Marketing
Fact: if you ask any committee of middle-aged men to choose a brand color, they will invariably pick the color blue.
“Traditionally, law firms have been led by older men. And this explains why so many law firms use the color…
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/ Law Firm Marketing
An emerging technology is transforming how websites look and work. It’s called React. And chief among its many benefits is speed.
Thanks to a next-generation architecture, websites built with React (or similar front-end…
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/ Law Firm Marketing, Law Practice Products & Services
We recently reviewed the Diversity & Inclusion sections on hundreds of websites while conducting research for our last two blog posts. Along the way, we learned what makes Diversity content sing (and how it sometimes falls…
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/ Law Firm Marketing, Law Practice Products & Services
Owing to nationwide protests over issues of racial injustice, practically every business in America has been thrust into a dialog about “workplace diversity.” And, as a result, all eyes are on the “Diversity and Inclusion”…
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/ Law Practice Products & Services, Law Firm Marketing
Over the past year, millions of Americans coast-to-coast poured into the streets to protest racial injustice. This uprising, which was striking in its size, breadth, and staying power, has thrust our nation into a conversation…
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/ Business Organizations, Communications & Media Law, Law Practice Products & Services, Law Firm Marketing
Considering a new website in 2021? If so, compiling a wish list of features and functionality is a good place to start.
Most people sensibly begin by identifying the deficiencies of their existing website, so that they aren't…
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/ Law Firm Marketing
The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that…
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/ Law Firm Marketing, Law Practice Products & Services
Strong visuals are often the key to creating an engaging website. And nothing creates a stronger emotional connection with visitors than beautifully shot photos of people. For law firms, this often means photos of your attorneys…
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/ Law Firm Marketing, Law Practice Products & Services
Every marketer knows that a well-positioned, differentiated offering has a distinct advantage over its competition. However, crafting a differentiated marketing message is easier said than done, especially for law firms…
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/ Communications & Media Law, Law Firm Marketing, Law Practice Products & Services
As we discussed in a previous post, a well-positioned firm—one that occupies a distinct place in the minds of buyers—has many marketing advantages over its competitors. However, even under the best of circumstances, the market…
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/ Law Firm Marketing
Successful brands are about something. To stand out, a brand needs to occupy a distinct place in the minds of consumers. This is called “market positioning,” and it’s the first step toward successfully marketing any product or…
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/ Law Firm Marketing
As odd as it sounds, law firms and supermarkets share certain business challenges. This is because they both operate in mature markets. And, as often happens in such markets, both law firms and supermarkets are experiencing slow…
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/ Law Firm Marketing
This profile may constitute attorney advertising. Prior results do not guarantee a similar outcome. Any correspondence with this profile holder does not constitute a client/attorney relationship. Neither the content on this profile nor transmissions between you and the profile holder through this profile are intended to provide legal or other advice or to create an attorney-client relationship.
