Great Jakes Marketing

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41 East 11th Street
11th Floor
New York, NY 10003, United States
Phone: 212 699-3684
Areas Of Practice
  • Business Development
  • Firm/Practice Management
  • Legal Marketing
  • Software & Technology
Locations
Other U.S. Locations
  • New York

The Top 15 Law Firm Logos - We examined the visual branding of 300 large law firms. Fifteen logos stood out.

In my last blog post, I examined how the logos of the Top 50 law firms had evolved over the past five years. I found that little had changed. Most of the logos were (still) relatively simple type-treatments that used muted…more
 /  Law Firm Marketing

The Law Firm Logo Landscape, Revisited - How the top 50 law firms have evolved their logos over the past five years

Five years ago, while preparing for a brand design project, I examined the logos of the top 50 law firms in the U. S. Here’s what I found: lots of simple text treatments, an abundance of muted colors, and a dearth of flourish…more
 /  Law Firm Marketing

The Colors of Big Law, Part 2 - The most original and impactful color schemes in the legal industry.

When it comes to visual branding, no element has more impact than color. Color touches people quickly and deeply in a way that words and shapes cannot. That said, picking a striking color palette is just the first step. What’s…more
 /  Law Firm Marketing

The Colors of Big Law, Part 1 - A survey of the color schemes used by 100 leading law firms.

Fact: if you ask any committee of middle-aged men to choose a brand color, they will invariably pick the color blue. “Traditionally, law firms have been led by older men. And this explains why so many law firms use the color…more
 /  Law Firm Marketing

Speed: The Next Frontier for Law Firm Websites - The newest technologies are lightning-fast. And the benefits are real.

An emerging technology is transforming how websites look and work. It’s called React. And chief among its many benefits is speed. Thanks to a next-generation architecture, websites built with React (or similar front-end…more
 /  Law Firm Marketing, Law Practice Products & Services

Seven secrets to a spectacular diversity section - Part 3 of a 3-part series about communicating ‘diversity’ on law firm websites

We recently reviewed the Diversity & Inclusion sections on hundreds of websites while conducting research for our last two blog posts. Along the way, we learned what makes Diversity content sing (and how it sometimes falls…more
 /  Law Firm Marketing, Law Practice Products & Services

Six top diversity sections on corporate websites - Part 2 of a 3-part series about communicating ‘diversity’ on law firm websites

Owing to nationwide protests over issues of racial injustice, practically every business in America has been thrust into a dialog about “workplace diversity.” And, as a result, all eyes are on the “Diversity and Inclusion”…more
 /  Law Practice Products & Services, Law Firm Marketing

The Best Diversity Sections on Law Firm Websites - Part 1 of a 3-part series about communicating ‘diversity’ on law firm websites

Over the past year, millions of Americans coast-to-coast poured into the streets to protest racial injustice. This uprising, which was striking in its size, breadth, and staying power, has thrust our nation into a conversation…more
 /  Business Organizations, Communications & Media Law, Law Practice Products & Services, Law Firm Marketing

7 Must-haves for Law Firm Websites in 2021

Considering a new website in 2021? If so, compiling a wish list of features and functionality is a good place to start. Most people sensibly begin by identifying the deficiencies of their existing website, so that they aren't…more
 /  Law Firm Marketing

Market Positioning for Law Firms: A 23-page guide to differentiating your firm

The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that…more
 /  Law Firm Marketing, Law Practice Products & Services

The Most Dynamic Lawyer Photos. Ever. - Hard-learned tips for shooting striking photos of lawyers in action.

Strong visuals are often the key to creating an engaging website. And nothing creates a stronger emotional connection with visitors than beautifully shot photos of people. For law firms, this often means photos of your attorneys…more
 /  Law Firm Marketing, Law Practice Products & Services

Homepage Carousels Are (Probably) a Bad Idea - A series of rotating messages may solve political problems, but…

Every marketer knows that a well-positioned, differentiated offering has a distinct advantage over its competition. However, crafting a differentiated marketing message is easier said than done, especially for law firms…more
 /  Communications & Media Law, Law Firm Marketing, Law Practice Products & Services

Market Positioning for Law Firms: Part 3 - Positioning for Lawyers, Practices, and Industry Groups

As we discussed in a previous post, a well-positioned firm—one that occupies a distinct place in the minds of buyers—has many marketing advantages over its competitors. However, even under the best of circumstances, the market…more
 /  Law Firm Marketing

Market Positioning for Law Firms: Part 2 - Occupying a distinct place in the minds of your customers

Successful brands are about something. To stand out, a brand needs to occupy a distinct place in the minds of consumers. This is called “market positioning,” and it’s the first step toward successfully marketing any product or…more
 /  Law Firm Marketing

Market Positioning for Law Firms: Part 1 - Lessons from the Supermarket Industry

As odd as it sounds, law firms and supermarkets share certain business challenges. This is because they both operate in mature markets. And, as often happens in such markets, both law firms and supermarkets are experiencing slow…more
 /  Law Firm Marketing
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