Great Jakes Marketing

Law Firm Websites for the iPad Generation Published in Strategies, The Journal of Legal Marketing Prediction: The next website your firm launches will incorporate something called “responsive design.” Why? Because 40% of your…more

A prediction: The next website your firm launches will be built for the iPad generation – and incorporate something called “responsive design.” Why? Because all websites – including law firm sites – are seeing a sharp…more

What We’re Working on: Responsive Design Have you heard about the great new mobile web marketing technology called “Responsive Design”? If you haven’t, you will. Responsive design makes websites more accessible to mobile…more

Cosmetic Website Changes vs. Total Redesign: Three things to consider It’s a good idea to periodically tidy up your website and prune away pages of outdated info or old messaging. Likewise, it makes sense to periodically…more

“Have you seen any law firm websites that have a live Twitter feed?” The question, posted by my friend Gail Lamarche, on the Legal Marketers Extraordinaire’s group on Facebook, sparked a great conversation about Twitter and…more

What’s the goal of your website? I’d like to propose a starting point for every new law firm website initiative. Begin your next website project by asking one question: “How can we craft our website so that it clearly…more

Your resume bio is boring me. What makes one attorney bio better than another? One place to look for answers is the Marque firm, based in Sydney, Australia. After reading one, you want to read them all. Legal marketing…more

Are law firm websites going to become extinct? Thought-leader and legal marketing expert Molly Porter recently wrote about the new curated blogging platform that LinkedIn is introducing to spotlight industry thought-leaders…more

What We’re Reading – Newspaper revenue falls off cliff: Opportunity for law firms I encourage you to read Kevin O’Keefe’s recent blog post relating the steep decline in newspaper revenue to the advent of blogging. He cites…more

The digital breadcrumb dilemma. Our last blog post about the digital breadcrumb that gets left behind when people visit your website garnered quite of bit of buzz on the social networks. Our friend Sonny Cohen at Duo Design…more

What we’re reading: “Who is visiting your website?” In the September 2012 issue of the National Law Journal, legal marketing consultant Adrian Dayton wrote a very interesting piece about the “digital bread crumb” that gets…more

Content drives everything. “You have to be a publishing company, because content drives everything.” Adam Stock, Director of Marketing at Allen Matkins, said this in a video about their firm’s use of JDSupra. (JDSupra is a…more

In her piece Law Firm Websites and Beyond: How to Win and Retain Business, published on the Hildebrandt Institute blog, Marianne Purzycki wrote a great summary of the recent Hubbard One report Building Relationships with Global…more

Remember Me? Every law firm marketing consultant trumpets the importance of having a good attorney bio. But what does having a “good bio” mean? It means being memorable. Here are two vital steps toward achieving…more

Lawyers Lunch Less Robert Half Legal did a study in February of this year that found that 56% of lawyers said business lunches are less common than three years ago. Huh? If lawyers are lunching less, how are they supposed…more