We recently analyzed the website traffic data from all the law firm websites that we host and maintain. This revealed that in the last two years (January 2012 to January 2014), mobile traffic had increased a whopping 243%…more
Traditionally, a website’s homepage has been treated like a book’s cover. When designing a website, marketers imagine that most of a website’s visitors will pass through the homepage en route to their destination. This is…more
The Gilbert LLP website is probably our boldest
design to date. No big photos are used. Rather, the
Gilbert site utilizes bold typography to spotlight the
firm’s unique positioning: The Global Leader…more
Who’s afraid of website data migration?
Does the phrase “data migration” send chills up your spine? Would the fear of moving content from your old website to a new one hold you back from pulling the trigger on a website…more
Responsive Design for Law Firm Websites – 10 Questions Answered (part 1)
It’s been a few months since I spoke at the 2013 Legal Marketing Association conference in Las Vegas. My talk was about the new mobile website technique…more
Responsive Design for Law Firm Websites – 10 Questions Answered (part 2)
Just a few months ago, when I spoke at the 2013 LMA conference about a new mobile technology for websites called “responsive design,” I was afraid that…more
GREAT JAKES NEWSLETTER
Three Sites Launched!
We continue to push the limits. Check out the sites we recently launched for Burnet Duckworth & Palmer; Patterson & Sheridan; and Moss & Barnett.
Four must-haves for your next…more
In my previous blog post, I outlined four “must-have” functions that should be included in any law firm website that’s created in 2013 or 2014. But it occurred to me that there’s one more thing that I would recommend. It’s not…more
Web consultants will agree on several basics that should be part of every new law firm website initiative. These include the following: a design that inspires users, a user experience that is intuitive, an architecture that…more
Law Firm Websites for the iPad Generation
Published in Strategies, The Journal of Legal Marketing
Prediction: The next website your firm launches will incorporate something called “responsive design.” Why? Because 40% of your…more
A prediction: The next website your firm launches will be built for the iPad generation – and incorporate something called “responsive design.”
Why? Because all websites – including law firm sites – are seeing a sharp…more
What We’re Working on: Responsive Design
Have you heard about the great new mobile web marketing technology called “Responsive Design”? If you haven’t, you will. Responsive design makes websites more accessible to mobile…more
Cosmetic Website Changes vs. Total Redesign: Three things to consider
It’s a good idea to periodically tidy up your website and prune away pages of outdated info or old messaging. Likewise, it makes sense to periodically…more
“Have you seen any law firm websites that have a live Twitter feed?”
The question, posted by my friend Gail Lamarche, on the Legal Marketers Extraordinaire’s group on Facebook, sparked a great conversation about Twitter and…more
What’s the goal of your website?
I’d like to propose a starting point for every new law firm website initiative. Begin your next website project by asking one question:
“How can we craft our website so that it clearly…more
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