When you increase your LinkedIn connections by one person, you’re actually increasing your network by thousands.
For every first degree connection you add to your LinkedIn network, you instantly gain hundreds of 2nd-degree connections and thousands of 3rd-degree connections. And, if one of your connections likes one of your posts, their connections have the potential to see that update.
This is one reason why is it so important to actively add connections rather than to just sit back and accept connection requests from others.
Building your LinkedIn network takes time – but I promise it’s well worth the effort especially now in this time of social distancing. LinkedIn will be the most important tool for business networking for the foreseeable future.
Stefanie Marrone advises law firms of all sizes, professional service firms, B2C and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for smaller firms. Over her nearly 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry. At each of these firms, she has developed and executed revenue generating, business development, internal and external communications strategies, and social media and content marketing campaigns for practices, industries and individual lawyers. She is very passionate about using social media for lead generation and brand building. Connect with her on LinkedIn and follow her latest writing on JD Supra as well as her blog The Social Media Butterfly.