As so much writing is being done right now during the COVID-19 outbreak, causing a content tsunami for clients who likely feel overwhelmed at the sheer volume of options to read, I wanted to highlight a few key points to keep in mind to draft stronger alerts and blog posts.
Please also keep in mind that your clients are being bombarded with a high volume of alerts each day. If you plan on publishing more than two per day, I recommend sending one email digest/newsletter per day that includes all of the alerts to a mailing list that combines the practices mentioned in each alert. This has the added benefit of potentially enabling you to reach a wider audience as some recipients may forward the digest to a colleague on a topic they think would be of interest to them.
If you are producing multiple alerts per day, I also recommend doing one social media post with links to each of the alerts and an accompanying image highlighting each post. You can post them separately in the days to come, but less is more. I worry clients will reach a saturation point with coronavirus-related alerts soon, and unsubscribe from your mailing list.
In a time when everything has changed, don't stop producing helpful content that adds value to your readers - just be more client-centric.
Stay safe everyone.
Stefanie Marrone helps law firms effectively tell their stories and find their unique voices. Over the last 18 years, she has worked with some of the most prominent and innovative law firms in the world, developing and executing global revenue generating business development and communications strategies, including media relations, branding, and multi-channel content marketing and social media campaigns. She is very passionate about using social media for lead generation and brand building. She has a diverse range of experience in both Big Law and mid-size/small-law firms. Connect with her on LinkedIn and follow her latest writing on JD Supra as well as her blog The Social Media Butterfly.