A webpage presence is crucial for almost any law firm. Few law firms do not have a webpage at this point. Whether the web page is designed to help attract new clients or provide information to existing clients and others, law firm web pages can serve an essential purpose.
The webpage address can be an essential consideration for many law firms. Most law firms have a webpage address that comports to the law firm name. On the other hand, some law firms might have a law firm address that has the keywords of their primary area of practice. Many law firms also opt to put city and state information in their webpage address.
Before the address itself, law firm webpages start with either http or https before the address itself. The difference between http and https makes a big difference.
Webpages that begin with http are not secured webpage. On the other hand, webpage addresses that start with https are secured web pages. When a webpage address is not secured, most browsers will even tell you that the webpage you are visiting is “Not Secure.”
The primary difference between https versus https is that instead of plaintext, the information transmitted between your computer and the server with https is hidden behind a secret code that only those computers know. Thus, with https, it is harder for a webpage or a user to get hacked. It also results in encryption, which protects anybody visiting your webpage.
One of the most important reasons law firms should move to https is that Google cares when they organically rank a web page in the search results. In other words, web pages with https versus http will generally rank higher when individuals are looking for legal assistance in a particular practice area.
Having an https webpage also minimizes the risk that your webpage is hacked. It also helps ensure that others cannot snoop to internet activity in which an individual is engaged.
If your law firm webpage is not secured, it is worth the investment to make that happen sooner rather than later. To secure a webpage, a law firm needs to get an SSL Certificate that converts the webpage from http to https. If a law firm is hosting its own website, an SSL certificate can be easily purchased through the company that hosts your domain.
If a law firm utilizes a marketing company to host and maintain a webpage, it is also easy to ask that company to get the SSL certificate on behalf of the law firm. But most reputable marketing companies do not even need to be asked to secure a webpage. Instead, most will do that by default–particularly if it is a new webpage.
But many law firms hosting and maintaining their own law firm web page often do not know the importance of securing their web page. Moreover, for web pages that have been out there a long time, many were also created before the advent of secured web pages. Thus, it is essential to check if your law firm webpage has been in existence for years.