While we all have to do our part by staying physically distant, right now every professional and organization should definitely be using online networking and content marketing to market themselves and their businesses (in an appropriate way).
The worst thing you can do, right now, is to do nothing. We all will be relying on social media more than ever for the foreseeable future, so it would be wise to embrace it.
Here are some ways you can build relationships during the era of social distancing and quarantining, a time that requires a more human and online touch.
The most important question you should ask yourself right now is: how can we support our clients and our profession during this time?
Let that be your guiding light to social strategy.
I hope these ideas have inspired you in some way – this is a great time to focus on all of the things you wish you had the time to do in the daily hustle and bustle of life before COVID-19. Think of this time as a gift and opportunity, and please also do whatever you can to abide by social distancing guidelines and give back to your community. Stay safe.
Stefanie Marrone helps law firms effectively tell their stories and find their unique voices. Over the last 18 years, she has worked with some of the most prominent and innovative law firms in the world, developing and executing global revenue generating business development and communications strategies, including media relations, branding, and multichannel content marketing and social media campaigns. She is very passionate about using social media for lead generation and brand building. She has a diverse range of experience in both Big Law and mid-size/small-law firms. Connect with her on LinkedIn and follow her latest writing on JD Supra as well as her blog The Social Media Butterfly.