Sometimes the small things right in front of us, by nature easy to do, are the smartest things to advance your marketing and business development efforts. Though these actions may seem small, they can be incredibly rewarding. Sometimes all it takes is picking up the phone or crafting a thoughtful email or just letting Google work for you.
Here are some easy, "low hanging fruit" ideas that can lead to success:
While an ad word campaign won't work for every practice, it's food for thought when you're beating your head up against the wall on how to generate new business. This can be a very helpful tool for small/mid-size firms. Sometimes a paid ad is your best bet for driving traffic to (and conversions from) your site, but keep in mind that the legal industry is one of the most competitive and heavily saturated markets out there, so you need to invest to truly compete.
Now that we are in the fall, you only have a few months to make a real impact in your BD and marketing efforts before the end of the year. Use every tool that you have wisely, and there are things you can easily do to enhance your efforts, as you can see from the examples above.
[Stefanie Marrone helps law firms effectively tell their stories and find their unique voices. Over the last 17 years, she has worked with some of the most prominent and innovative law firms in the world, developing and executing global revenue generating business development and communications strategies, including media relations, branding, and multichannel content marketing and social media campaigns. She is very passionate about using social media for lead generation and brand building. She has a diverse range of experience in both Big Law and mid-size/small-law firms. Connect with her on LinkedIn and follow her latest writing on JD Supra as well as her blog The Social Media Butterfly.]