The regulatory scrutiny on telemedicine and digital health companies continues to tighten, whether it is privacy warning shots, new direct-to-consumer (DTC) advertising limits, a wave of reimbursement audits, or multistate DOJ investigations. Now, any company that wants to be listed on Apple’s App Store must give users the ability to delete their account.
Apple just announced all apps that allow for a user to create an account must also give that user the ability to delete their account from within the app itself. The new rule is effective January 31, 2022, so product development teams may want to order some extra cold brew and prepare for a programming sprint.
Under the Apple rules, Apps in the digital health space that collect health, fitness, and medical data must not disclose any of this sensitive data to third parties for advertising, marketing, or use-based data-mining purposes unless the disclosure is with permission and for improving health management or health research purposes. Failure to abide by these guidelines may result in the app’s removal from the App Store.
This is just the start, and telemedicine and digital health companies should expect to see more rules from Big Tech and social media platforms designed to ensure the accuracy and privacy of health-related content and data. Therefore, entrepreneurs can take the following actions now to anticipate these forthcoming restrictions and therefore minimize disruption and friction among patient-users (as well as ensure regulatory compliance):