Purvi Patel

Purvi Patel

Morrison & Foerster LLP

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Latest Posts › Personally Identifiable Information


A Gift for New Jersey Gift Card Issuers and Retailers: Consumer Data Collection Requirements Eliminated by S.B. 2235

Retailers and issuers of gift cards in New Jersey recently received welcome news: they no longer have to worry about looming consumer data collection requirements. Under existing law, beginning in July 2016, gift card (also...more

3/3/2015 - Data Collection Gift-Cards Issuers Personally Identifiable Information Retailers

A Consumer Protection Ruling That Actually Protects Consumers: Fraud Prevention Allowed Under California’s Song-Beverly Act

A California court ruled last week that retailers could lawfully collect ZIP code information to reduce credit card fraud, efforts that result in lower prices for consumers. Following the California Supreme Court’s decision...more

6/27/2013 - Credit Cards Data Collection Fraud Penalties Personally Identifiable Information Retailers Song-Beverly Credit Card Act Williams-Sonoma ZIP Codes

It’s Déjà Vu All Over Again: Massachusetts Allows Actions for Violation of Privacy Rights Based on Collection of ZIP Codes

Massachusetts appears to have followed California’s lead in opening a litigation floodgate over ZIP code collection at the point of sale. In 2011, the California Supreme Court held in Pineda v. Williams-Sonoma Stores, Inc.,...more

3/19/2013 - Credit Cards Data Protection Marketing Personally Identifiable Information ZIP Codes

You Can’t Make a Square Peg Fit in a Round Hole: California Supreme Court Holds Online Purchases of Electronically Downloadable...

Handing a victory to online retailers, on February 4, 2013, the California Supreme Court held in a split decision that online transactions involving electronically downloadable products fall outside the scope of the...more

2/6/2013 - Apple Credit Cards E-Commerce Electronically Downloaded Products Internet Retailers Personally Identifiable Information Song-Beverly Credit Card Act ZIP Codes

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