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Pfizer’s Motion to Dismiss Successful in Class Action Over Its Probiotic Advertising

It is no surprise to anyone defending against false advertising claims that Rules 8 and 9(b) of the Federal Rules of Civil Procedure are powerful tools to force plaintiffs to articulate with specificity their theory of why...more

2/5/2013 - Advertising Advertising Substantiation Class Action False Advertising Motion to Dismiss Pfizer Pleadings

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