Rebekah Kaufman

Rebekah Kaufman

Morrison & Foerster LLP

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Repeat Customers Insufficient to Defeat Class Certification in Case Involving Joint Supplement Beverage

We reported recently on a decision from the Central District of California in which the court in part denied class certification in a case against Neutrogena because of “repeat customers” of Neutrogena’s products, thus giving...more

2/22/2013 - Advertising Class Certification False Advertising Neutrogena Putative Class Actions

Pfizer’s Motion to Dismiss Successful in Class Action Over Its Probiotic Advertising

It is no surprise to anyone defending against false advertising claims that Rules 8 and 9(b) of the Federal Rules of Civil Procedure are powerful tools to force plaintiffs to articulate with specificity their theory of why...more

2/5/2013 - Advertising Advertising Substantiation Class Action False Advertising Motion to Dismiss Pfizer Pleadings

General Mills Points to Ingredient List in Defense of “100% Natural” Claims

General Mills recently filed a motion to dismiss a putative class action accusing the company of falsely advertising its popular Nature Valley granola products as “100% natural.” Chin et al. v. General Mills, Inc., Case No....more

11/30/2012 - False Advertising

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