Susan Neuberger Weller

Susan Neuberger Weller

Mintz Levin

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Latest Posts › Marketing


The (Best) Method to the Madness Behind Choosing a Company Name or Mark

The Wall Street Journal ran a print article on July 18, 2013 titled “What’s Behind Those Quirky Startup Names?” in which the author Lindsey Gellman discussed the derivation behind unique startup names such as Mibblio, Kaggle,...more

7/23/2013 - Brand Color Marks Marketing Trade Names Trademarks

More About Trademark Surnames: The Borghese Dispute

Right on the heels of our surname blog comes a New York Times article on a long-running trademark litigation over rights to the Borghese surname. The Borgheses hail from an Italian noble family and their using the family...more

6/18/2013 - Cosmetics Marketing Surnames Trademarks

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