gTLD Update for September 2013
What is Licensed Property? By Richard Hsu
What is a domain name? Is it the same as a company name?
Gene Grabowski on Trade Associations
Trademark Licensing: What You Need to Know
Trademark Series: Protecting your mark from becoming generic
Trademark Series: Matching your commercial strategy
Trademark Series: Building a global brand
In This Issue:
- CHINA AMENDS TRADEMARK LAW: PRACTICAL IMPLICATIONS FOR BRAND OWNERS
- SUPREME COURT CORNER
- A CASE FOR COUNTERFEIT TRADE DRESS
- MANAGING YOUR IP ACROSS BORDERS
Can a product which imitates the look and feel of another product, but does not use the trademarked brand name, still be considered a “counterfeit” product under United States law? Owners of popular brands (like Louis Vuitton...more
Your company has just come up with an exciting new product that enables someone to walk and chew gum at the same time! Just imagine all of the potential buyers out there who have been suffering for years from “Can’t Walk and...more
Personal branding was popularized in 1997 after Tom Peters’ article, “The Brand Called You” appeared in Fast Company. Tom opined, “Regardless of age, regardless of position, regardless of the business we happen to be in,...more
This past Friday, Starbucks received yet another blow in its 12-year long trademark dispute against Wolfe’s Borough Coffee Inc. The Second Circuit affirmed U.S. District Judge Laura Taylor Swain’s decision and found that...more
“Look Policies” – policies intended to promote the company brand by recruiting and requiring employees that fit specific cultural or physical characteristics or restricting clothing accessories – are currently a hot topic at...more
Diageo, the Tanqueray brand owner is currently running billboard ads in the Twin Cities as part of its “Tonight We Tanqueray” ad campaign. A couple of years back when the campaign first was announced, Diageo explained it this...more
What could possibly go wrong?
Basketball star LeBron James takes questions all the time on Twitter and people don’t always like him. Just ask Ohio. And actors like Gary Sinise answer Twitter questions live and there’s...more
What’s your Band Brand? One of the common questions that artists and bands always ask is, “How can I secure that my band brand so we are the only ones allowed to use that name and protect my logo?” If you end up being the...more
Executives in key leadership positions can make or break a brand. It should be obvious, yet people forget that simple fact.
Steve Jobs built Apple into the strong global brand that it is today. Meanwhile, one of Jobs’...more
Last week, Works Design Group highlighted five vodka bottle designs to love. No doubt, a nice collection of very creative work. This stacked ice cube design is my favorite from their set...more
Faced with sharply declining ad revenue, both the Associated Press and The New York Times recently announced plans to incorporate native advertising into their editorial content streams....more
Some of you may be familiar with my various blog posts relating to personal branding. (See below.) This past month, I became aware of what I believe to be a very first in the realm of personal branding: selling stock...more
As hipsters continue to rule the world, parody shirts, hats and other apparel have become increasingly prevalent, much to the dismay of luxury brand owners. Here are some recent examples...more
The New gTLDs Are Almost Here. Will You Be Ready?
The first new generic Top-Level Domains (“gTLDs”) are expected to launch any day now — triggering what many predict will be the most significant transformation of the...more
In this issue:
- How Capitol Records v. Vimeo Shapes the Content Stream
- Internet Platform Held Liable for Counterfeit Sales – Hope for Brand Owners
- Daily Journal quotes Greg Sater on native...more
Who knew the fleeting annual presence of haunted houses — around your town and mine — was enough to achieve the vaunted status of “Billion Dollar Industry?”...more
The first nine new generic top-level domain name spaces (gTLDs) in English1 are expected to go live on or around October 29, 2013. These first nine domain spaces to join existing gTLDs like .com and .net are: .camera,...more
In This Issue:
- IS THIS REALLY A JOB FOR THE TRADEMARK OFFICE?
Legal proceedings involving mass murders and lurid sexual escapades get lots of media attention.
Trademark cases? Not so much.
- Brand owners should prepare for the impending release of numerous new gTLDs – the first few of which will be open for registration soon, and even sooner during the sunrise periods for brand-owners who...more
A band comprised of Asian-Americans from Portland, Oregon has been trying to trademark its name, “The Slants,” for years, but the U.S. Patent and Trademark Office (USPTO) has denied the registration on the grounds that the...more
You should choose your business name with care, because the name of the corporation or the name under which a service or product will be sold has the potential to be a valuable asset of your business. Unless you take steps at...more
We developed an integrated marketing campaign for FDCC, the Federation of Defense & Corporate Counsel. It’s an international honorary association of 1,000 of the absolute best defense litigators and in-house professionals. ...more
There is an old expression: “Hung by the tongue,” meaning something is said that one lives to regret. When it comes to trademark use, this saying is particularly true. Trademark owners are required to monitor trademark use,...more
We continue the football theme as an entrée into compliance by looking at Washington Redskins owner Daniel Snyder. I am a life-long Dallas Cowboys fan so having someone like Snyder as the owner of your main rival at the...more