Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting compelling brand narratives, and fostering a cohesive firm culture, all contribute to a brand that resonates and reflects a firm’s long-term strategic direction.

Today, Will Eke has the pleasure of speaking with Noni Garratt-Wall, Head of Marketing at Charles Russell Speechlys, about her journey through the rebranding process as she joins the CMO Series See more +

Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting compelling brand narratives, and fostering a cohesive firm culture, all contribute to a brand that resonates and reflects a firm’s long-term strategic direction.

Today, Will Eke has the pleasure of speaking with Noni Garratt-Wall, Head of Marketing at Charles Russell Speechlys, about her journey through the rebranding process as she joins the CMO Series Podcast.

Will and Noni discuss:

- The reasons behind the rebrand and how the process began

- The importance of timing and the impact on the success of the project

- The key starting points of the rebrand, and the core messages that were essential to the new brand narrative and positioning

- The main challenges or roadblocks along the journey

- How to get buy-in from the partnership and manage the feedback process

- How to launch the brand internally and embed it across the firm

- Advice for any legal marketers embarking on a rebrand

A transcript of this episode is available here: https://blog.passle.net/post/102j03v/cmo-series-ep131-noni-garratt-wall-of-charles-russell-speechlys-on-the-art-of-a See less -