Rebrands. They can be some of the most exciting and challenging projects a legal marketer can take on.
On today’s episode of the CMO Series, Charles Cousins is lucky to welcome someone who has recently completed a rebranding project. Erica Roman, Chief Marketing and Business Development Officer at Cole Schotz, joins the series to go behind the scenes and discuss the challenges and successes of a law firm rebrand.
Charles and Erica explore: See more +
Rebrands. They can be some of the most exciting and challenging projects a legal marketer can take on.
On today’s episode of the CMO Series, Charles Cousins is lucky to welcome someone who has recently completed a rebranding project. Erica Roman, Chief Marketing and Business Development Officer at Cole Schotz, joins the series to go behind the scenes and discuss the challenges and successes of a law firm rebrand.
Charles and Erica explore:
- How Erica came to be the CMO at Cole Schotz and at what point on the journey she recognised a rebrand was needed
- How to approach early conversations about the website and the need for redesign
- The process from start to finish and the type of internal resources required for the project
- How to involve the wider firm and the approach to getting feedback
- Where the direction of "Lawyering is our Art" came from
- The biggest challenge of the project and the biggest success
- Advice for others looking to be successful in leading rebrands within their law firm
A full transcript of this episode can be found at passle.net
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