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Law À La Mode - Issue 13 - April 2014

In This Issue: - PRIVACY BY DESIGN? FASHION FLAIR TRANSFORMS WEARABLE TECHNOLOGIES: The rise of the wearables – and the data protection challenges they bring - EFFECTIVELY DELIVERING IT SERVICES IN THE RETAIL...more

Advertising News & Analysis - February 6, 2014

In this issue: - Announcement - Avoid Brand Fumbles When Marketing During Championships - It Always Pays to Disclose Connections - Caution is the Name of the Game When a Claim is a Brand...more

Native Advertising Takes Center Stage: New NAD Decision Recommends Disclosure of Branded Content as Advertising

Many advertising industry predictions for 2014 have trumpeted the rise of "native advertising" and "content marketing" in digital media, where advertising or sponsored content is integrated with or designed to resemble...more

Advertising Law - Jan 29, 2014

Shape Magazine Should “Clearly and Conspicuously” Disclose Branded Content, Says NAD - Keeping a close eye on native advertising, the National Advertising Division recently reviewed an article in Shape magazine that...more

Law À La Mode - Issue 12 – Winter 2013/14 (Global)

In This Issue: - Mandatory Employment Of Women In Retail Stores In Saudi Arabia: Key points for complying with the new requirements for retailers to employ women in female-oriented stores - No Logo Required:...more

Don’t Let Labels Hold You Back

Pantene Philippines has recently launched a new ad identifying gender stereotypes in the workplace. The ad is part of Pantene’s #WhipIt campaign. The ad has been trending on social media and has been noticed by Sheryl...more

Tonight We Tanqueray a Trademark

Diageo, the Tanqueray brand owner is currently running billboard ads in the Twin Cities as part of its “Tonight We Tanqueray” ad campaign. A couple of years back when the campaign first was announced, Diageo explained it this...more

What’s the future of free speech protections for advertisements?

Faced with sharply declining ad revenue, both the Associated Press and The New York Times recently announced plans to incorporate native advertising into their editorial content streams....more

IP Buzz - October 2013

In this issue: - How Capitol Records v. Vimeo Shapes the Content Stream - Internet Platform Held Liable for Counterfeit Sales – Hope for Brand Owners - Daily Journal quotes Greg Sater on native...more

Outlawing Ambush Marketing

With the 2011 Rugby World Cup (‘RWC’) in New Zealand living up to its billing as the ‘Stadium of Four Million’, the Rugby Football Union and the RWC 2015 Organising Committee have a daunting task ahead of them in exceeding...more

Building and Protecting Your Association’s Brand in Social Media: Managing the Legal Pitfalls

In this presentation: - Social Media – Everywhere - How Does Social Media Work for You? - When Social Media Works against You - Laws – Evolving - Defamation - Intellectual Property:...more

Driving Differentiation

Jason Voiovich, Director of Corporate Marketing, Logic PD Co-Branding outside of the footwear industry helps create competitive space with Nike...more

Nobody Does it Better: Puffery or False Advertising?

A recent decision resolving an advertising dispute between Campbell Soup Company and Tropicana Products, Inc. reinforced what we know to be empirically true: simply claiming to be the “best” really doesn’t mean much at all. ...more

Advertising News & Analysis - July 18, 2013

In this issue: - FTC Finalizes EnergyGuide Label Changes - Brand Protection: What You Don't Know Can Hurt You - Staffing Announcements Set Tone at FTC - FCC Rules May Disconnect Marketing to Mobile...more

Understanding The Legal And Regulatory Considerations Of Concerns Of Creating Branded Content In Canada

This video entitled “Hello Madison and Vine, It’s Me, Bay Street: Understanding the Legal and Regulatory Considerations of Concerns of Creating Branded Content in Canada“ aired at the Canadian Marketing Association’s Content...more

Social Media Legal Risks for Nonprofits: How to Successfully Navigate the Pitfalls

In this presentation: - How Does Social Media Work For You? - When Social Media Works Against You - Others’ IP - The Pinterest Question: “ But, What About Fair Use?” - Argh, so many...more

Marks and Spencer's use of INTERFLORA trade marks as Google AdWords is held to constitute trade mark infringement by UK High...

The UK High Court handed down its judgment in the long running Google AdWords case, Interflora v Marks and Spencer on 21 May 2013. Mr Justice Arnold has found that Marks and Spencer's bidding on various INTERFLORA trade marks...more

A New Generation of Storytelling: Getting a Grip on The New Pepsi Bottle Design

The importance of “storytelling” seems to be the buzzword lately when it comes to branding communications and decisions. For example, last August Branding Strategy Insider wrote that “Brands Must Master the Art of...more

How to Determine Whether a Franchise is Right for You

Franchising in the United States is a more than $1 trillion per year business. Over 450,000 franchised businesses are in operation in the country and employ about 15 million people. Thousands of franchisors in about 75...more

10 Things to Consider Before Hiring a Trademark (I-Brand) Attorney: Part 1

For most people, finding and hiring the right attorney can be daunting. When it comes to identifying a trusted trademark advisor to guide your brand in the global marketplace, the task can be even more daunting, and the wrong...more

Advertising Law -- Dec 14, 2012

In This Issue: Hotel Web Sites Receive Warning Letters From the FTC; Not So Lucky? Jeans Brand to Pay $10M to Settle Text Message Suit; NAD: Environmental Claims for Cookware Products Are Overstated; Another “Natural”...more

Fight or Flight!

Anheuser-Busch and William Grant & Sons are reacting to the inclusion of their brands in the hit movie “Flight” starring Denzel Washington, which was released in theatres in early November and earned $25 million dollars in...more

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