Brand › Advertising

A New Generation of Storytelling: Getting a Grip on The New Pepsi Bottle Design

The importance of “storytelling” seems to be the buzzword lately when it comes to branding communications and decisions. For example, last August Branding Strategy Insider wrote that “Brands Must Master the Art of...more

How to Determine Whether a Franchise is Right for You

Franchising in the United States is a more than $1 trillion per year business. Over 450,000 franchised businesses are in operation in the country and employ about 15 million people. Thousands of franchisors in about 75...more

Advertising Law -- Dec 14, 2012

In This Issue: Hotel Web Sites Receive Warning Letters From the FTC; Not So Lucky? Jeans Brand to Pay $10M to Settle Text Message Suit; NAD: Environmental Claims for Cookware Products Are Overstated; Another “Natural”...more

Fight or Flight!

Anheuser-Busch and William Grant & Sons are reacting to the inclusion of their brands in the hit movie “Flight” starring Denzel Washington, which was released in theatres in early November and earned $25 million dollars in...more