Vicky Hanks of Blake Morgan on Building an Effective Employee Brand - Passle's CMO Series Podcast

Passle
Contact
From employee engagement to recruitment and retention, there are many benefits to building a successful employee brand.

On this week’s episode of the CMO Series, Vicky Hanks, Head of Marketing at Blake Morgan joins Will Eke to share the key projects she’s delivered to enhance the employee brand across the firm and the importance of effective internal communications.

Vicky and Will discuss:

- The moment in Vicky’s career journey she realized See more +

From employee engagement to recruitment and retention, there are many benefits to building a successful employee brand.

On this week’s episode of the CMO Series, Vicky Hanks, Head of Marketing at Blake Morgan joins Will Eke to share the key projects she’s delivered to enhance the employee brand across the firm and the importance of effective internal communications.

Vicky and Will discuss:

- The moment in Vicky’s career journey she realized the importance of effective internal communications and employee branding

- How the employee brand has evolved at Blake Morgan and the key drivers for those changes

- The key projects that have helped build employee engagement

- Aligning the internal brand with the external brand and the challenges in doing that

- What success looks like and how the employee brand can support the external marketing and BD efforts

- Advice for others looking to build their employee brand through effective internal communications

A full transcription of this episode is available: https://blog.passle.net/post/102j558/cmo-series-ep138-vicky-hanks-of-blake-morgan-on-building-an-effective-employee See less -

Embed
Copy

Other MultiMedia by Passle

© Passle

Written by:

Passle
Contact
more
less

PUBLISH YOUR CONTENT ON JD SUPRA NOW

  • Increased visibility
  • Actionable analytics
  • Ongoing guidance

Passle on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide