Susan Neuberger Weller

Susan Neuberger Weller

Mintz Levin

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The (Best) Method to the Madness Behind Choosing a Company Name or Mark

The Wall Street Journal ran a print article on July 18, 2013 titled “What’s Behind Those Quirky Startup Names?” in which the author Lindsey Gellman discussed the derivation behind unique startup names such as Mibblio, Kaggle,...more

7/23/2013 - Brand Color Marks Marketing Trade Names Trademarks

The Issues of Trademark Infringement and Dilution Go “Wild”

Those of us in a certain age bracket will remember Mutual of Omaha’s “Wild Kingdom” television program that first began in 1963. The Emmy Award-winning show’s first run ended in 1986, and the show went into production again...more

5/20/2013 - Dilution Infringement Television Shows Trade Names Trademarks

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