[Author: Noreen Fishman]

This year, we’ve studied and ranked America’s top 200 law firms on their usage and adoption of social media and digital channels to extend thought leadership messages in our annual whitepaper, The Social Law Firm Index. As it does every year, this study has revealed many interesting insights into the world of legal marketing, how successful firms are marketing themselves, and what has trended this year and will continue to trend for the year to come. Here is a breakdown of legal marketing statistics for the year 2022.

LinkedIn Legal Marketing Statistics

1. 100% with active LinkedIn

2. 32% with LinkedIn Showcase pages

3. 4% with LinkedIn Newsletter

Instagram Legal Marketing Statistics

4. 63% with active Instagram

5. 13% using Instagram Reels

6. 20% using Instagram Highlights

Facebook Legal Marketing Statistics

7. 68% with active Facebook

8. 70% use video on Facebook

Twitter Legal Marketing Statistics

9. 16% with multiple Twitter firm accounts 

Legal Podcast Statistics

10. 65% with a podcast

11. 36% with multiple podcasts

12. Average number of podcasts = 1.96

Law Firm YouTube Statistics

13. 76% with YouTube channel

14. 27% using keywords on YouTube

15. 52% use playlists on YouTube

Law Firm SEO Statistics

16. 15% with 50+ featured snippets

17. 50% with over 100,000 external backlinks

18. 27,278 Average number of keywords in the top 100

Thought Leadership Statistics

19. 90% with an active blog

20. 36% of law firms use case studies on their website

21. 16% of law firms use webinars

22. 17% of law firms post videos on their website

Takeaway:

As law firms plan for the year ahead, use these legal marketing statistics to help identify gaps in your own marketing efforts and determine trends for the year to come.