Barry M. Benjamin, managing partner of the New York office and chair of Kilpatrick’s Advertising and Marketing group, was honored to moderate a panel at the ANA’s 2023 Masters of Advertising Law Conference, titled Advertising Claim Substantiation: Challenging Competitor Claims and Substantiating Your Own. As the title indicates, the session provided an overview of the content, terminology, testing, and process required to substantiate advertising claims and challenge competitor claims. Takeaways from the program include...