Kilpatrick’s Evan Nadel, Jonathan W. Thomas, and Bryan Wolin were honored to host a roundtable discussion at the ANA’s 2023 Masters of Advertising Law Conference, titled “Defending Against ‘Do-Gooder’ Litigation.” As the title suggests, whether under the guise of environmental protection, animal rights, or consumer protection, more claims are getting filed ostensibly for the common good. While some are filed as class-actions, many are not. Our roundtable provided an overview on coming up with the right legal and PR strategies for handling these cases, which is key to a successful legal resolution.