Social media is a topic I (would like to think I) know a lot about. As much as I advise my clients (the attorneys here at W&W) to use social media, the key to the whole equation is taking it offline and “backing up” what you’ve said over the interwebs.
In a world where the Internet rules, words can sometimes get lost in translation. Especially when there are only 140 characters to get your point across. So take it offline. Go to a networking function. Schedule a happy hour. Join a club. Stop by their office. Do something. Sitting at the computer only gets you so far.
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