California Mandates ‘Delete Button’ and Restricts Certain Online Advertising to Minors


Right on the heels of game-changing revisions to the federal rule implementing the Children’s Online Privacy Protection Act, and almost immediately following another change to the California Online Privacy Protection Act (“CalOPPA”) regarding Do Not Track disclosures, California has passed a law that further complicates the landscape for companies’ online interactions with children: On September 23, 2013, the state amended CalOPPA to include a section titled “Privacy Rights for California Minors in the Digital World.”

Most significant, the revised law will require an online company to permit a registered user who is under 18 to remove content that he or she has posted to the company’s website or app. The law will also prohibit online companies from advertising “adult” products to minors and from collecting, using or disclosing minors’ personal information for such advertising – or allowing others to do so. With these revisions, CalOPPA moves from being purely a disclosure law to actually imposing substantive requirements on certain companies that do business online.

Please see full alert below for more information.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Morrison & Foerster LLP | Attorney Advertising

Written by:


Morrison & Foerster LLP on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.