FTC Issues Substantially Revised COPPA Rule, Effective July 1, 2013: Review of Changes and Compliance Tips

On December 19, 2012, the Federal Trade Commission (“Commission”) announced long-awaited amendments to its rule implementing the Children’s Online Privacy Protection Act (“Rule”). The changes – which take effect on July 1, 2013 – are significant. They alter the scope and obligations of the Rule in a number of ways. We discuss the revisions in greater detail below.

• The Commission revised the Rule’s definition of “personal information” to include more types of data that trigger the Rule’s notice, consent, and other obligations. These include persistent identifiers when used for online behavioral advertising and other purposes not necessary to support the internal operations of the site or online service...

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Topics:  Behavioral Advertising, COPPA, Data Collection, Data Protection, FTC, Mobile Apps, Notice Requirements, Parental Consent, Personally Identifiable Information, Privacy Policy

Published In: Antitrust & Trade Regulation Updates, General Business Updates, Communications & Media Updates, Privacy Updates, Science, Computers & Technology Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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