COVID-19 Workplace Vaccination Campaign Messaging Strategy Checklist

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Identify points of contact/“SWAT team” comprising representatives from:
  • Human resources
  • Compliance/risk management
  • Occupational health
  • Marketing/public relations
  • Legal
Compile internal and external resource list:
  • Health benefits information
  • Federal and state agency website publications
  • Company leave and absence policies
  • Point(s) of contact for COVID-related questions

Develop and deliver (a) management training and (b) employee training about the COVID-19 vaccine:

  • What we know about it
  • Benefits
  • Availability
  • Company support
  • Exemption requests and other special issues
  • CDC and other resources

Develop and distribute vaccination campaign promotional materials:

  • FAQ
  • CDC-provided collateral, such as posters
  • Social media and other marketing content
  • Leadership “testimonials”

Monitor for, and publicize, regulatory and other important updates/developments:

  • Designate SWAT team member to be in charge of regularly checking federal, state, and local health and regulatory authorities for COVID-19 vaccine information
  • Develop mechanism (newsletter, blog, email blast) for communicating important updates to staff

Keep legal counsel and other SWAT team members in the loop regarding roll-out issues or concerns

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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