As consumer-facing product and service companies go head-to-head in an increasingly competitive marketplace, the risks of doing business are higher than ever before. Whether marketing your products to generate the highest return, navigating an increasingly aggressive enforcement environment or confronting complex litigation, it’s critical to avoid the abundant consumer protection roadblocks when charting the path to your business’s success.

Join McDermott Will & Emery and Association of Corporate Counsel Chicago (ACC Chicago) for a half-day program on Consumer Protection: Establishing and Protecting Your Competitive Position. Whether you are looking to identify key compliance issues in advertising, understand federal consumer protection enforcement trends, develop strategies for defending against enforcement actions or utilize litigation as an offensive tool, our panel will help you conquer the legal barriers to growing your business.

Panels featured during this program will include:

• Advertising and Marketing: Navigation Key Compliance Issues and Enforcement Trends:
  • This session will provide an understanding of key advertising and marketing issues. There will also be a discussion on recent enforcement activity and trends, allowing you to optimize the impact of your advertising and marketing efforts while mitigating legal risks.

Speakers: Christina L. Martini, Eleanor B. Atkins, Lesli C. Esposito and Jeffrey Baravetto (McDonald’s Corporation)

• Enforcement and Litigation: Understanding Them as Both a Sword and a Shield
  • This session will address strategies and best practices for responding to different government investigations, defending against consumer protection class actions and utilizing litigation claims against competitors.

Speakers: Christina L. Martini, Daniel R. Campbell, Lesli C. Esposito, Robert W. Zelnick and Carrie Hall (Perdoceo Education Corporation)

Following the program will be a cocktail reception for attendees of the program and all ACC Chicago members (for any members unable to attend the program). It will be a great opportunity to mingle and become acquainted and/or reconnect with senior in-house counsel in the Chicago area.

Three hours of Minimum Continuing Legal Education (MCLE) credit is pending in California, Illinois and New York. Illinois certificates of attendance will be distributed by ACC Chicago. California and New York certificates of attendance will be distributed by McDermott Will & Emery.

Attendance is complimentary but limited to ACC members, in-house counsel who are prospective ACC members and guests of the co-sponsors. By registering, you agree that your name and email address will be provided for one-time use to the co-sponsors.

SPEAKERS

Jeffrey Baravetto | Senior Counsel Marketing & Intellectual Property, McDonald’s Corporation

Carrie Hall | Associate General Counsel – Litigation and Compliance, Perdoceo Education Corporation