FTC Alleges Cash Advance Provider’s Tactics Were a Bridge Too Far

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  • The FTC reached a proposed settlement with Bridge It, Inc. d/b/a Brigit, to resolve allegations that the personal finance app provider violated the FTC Act and the Restore Online Shoppers’ Confidence Act through deceptive acts and practices in its provision of cash advance services.
  • The FTC’s complaint alleges that the company advertised $9.99-per-month subscriptions for instant cash advances that could be cancelled at any time but, in reality, consumers were rarely able to get the promised $250 advances and Brigit employed “dark patterns”—manipulative digital design techniques—to prevent consumers from cancelling subscriptions, among other allegations.
  • Under the terms of the proposed settlement, Brigit must pay $18 million to the FTC, and make clear disclosures about subscriptions and provide a simple way for consumers to cancel subscriptions.
  • We have previously covered an FTC report on the use of dark patterns.
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