FTC Releases Final Guides For “Green” Marketing And Environmental Claims

Explore:  FTC Green Guides Marketing

After years of deliberation, the Federal Trade Commission this week released its final “Green Guides” for environmental benefit claims. FTC’s final Guides are similar to the “proposed” guides, which FTC released for public comment two years ago. But the final Guides include some important new recommendations and points of clarification.

General “Green” Or “Eco-Friendly” Claims -

In the final Guides, FTC once again strongly discourages advertisers from making broad, unqualified environmental benefit claims. Unqualified “green” or “eco-friendly” claims, in FTC’s view, are highly susceptible to misinterpretation by consumers. To avoid potential confusion, advertisers should qualify environmental claims and explain, for example, that a product is “green” specifically because it is “made from recyclable material.”

Please see full alert below for more information.

LOADING PDF: If there are any problems, click here to download the file.

Topics:  FTC, Green Guides, Marketing

Published In: Antitrust & Trade Regulation Updates, Communications & Media Updates, Environmental Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Patterson Belknap Webb & Tyler LLP | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »