Blockchain is a revolutionary technology that has great potential to solve many of the fundamental challenges facing the music industry today. In fact, this technology is uniquely suited to address issues across the various industry sectors, including rights management, licensing, copyright ownership, royalty tracking and reporting and the primary and secondary ticketing markets for live events. Likely, however, its adoption will be incremental and more evolutionary than revolutionary-- impacting the music industry in a segmented fashion, as opposed to a global transformation.
While still somewhat early in its adoption, now is the time for the music industry to focus on blockchain, how it may disrupt the music industry and how participants can leverage that disruption. As many formerly dominant companies have learned the hard way, when it comes to disruptive technology you have two choices - be the disruptor or be disrupted!
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