There are many public relations tactics you can employ for business development. Setting measurable PR objectives should be employed when creating your legal marketing plan. Once you have defined the objectives for your law firm, you will define your target audience, key message, strategies and PR tactics. Tactics can include articles, op-eds, media relations / publicity, fact sheets, networking, media kits, e-zines, newsletters, blogs, press releases and so much more. Public relations and marketing for attorneys are great ways to create a buzz about your business, differentiate your law firm from the perceived competition and grow your business.