Imitation Apple Stores and Trade Dress Protection


Many companies have experienced issues with counterfeit products, but few have likely dealt with counterfeit stores. Over the weekend I was surprised to hear about counterfeit Apple Stores in China selling authentic Apple products.

New reports identify up to five Chinese stores mimicking Apple’s iconic store appearance down to the white Apple logo, clean look, and blue T-shirt employees, selling legitimate Apple products. An image of one of these uncannily similar stores is available here.(Please see link below.) While not authorized sellers, many sources suggest these stores are smuggling real Apple products into the country to avoid taxes and sell at lower prices than their authorized counterparts.

Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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