President Obama campaigned hard to win his presidency. Only a trademark attorney would ignore his excellent oratory skills and attribute his success to his campaign trademarks. However, even pundits attribute some of President Obama’s success to his use of social networking and marketing prowess. In connection with his campaign, President Obama for America (“OFA”) registered several trademarks including the famous Rising Sun and 2012 Rising Sun trademarks. The sale of the merchandise featuring the Rising Sun logos makes up a significant portion of OFA’s revenue.

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