Protecting your brand can be of more value than you may realise. A brand with a strong reputation usually has a loyal returning client base. Whether you are selling luxury goods, offering online content sharing services or providing services to businesses or consumers, you want to maintain a strong, trustworthy reputation. Losing sales to infringers and brand dilution are not the only concerns a business should have when it comes to brand protection, but also protecting customers from potentially harmful goods and services and possible scam purchases.