Fashion Branding

News & Analysis as of

Do I Need to Dress Up My Fashion Line in a “Trade Dress?”

What is a trade dress? Is this a new fashion trend that Miley Cyrus or Rihanna started? Not exactly. Trade dress law is a subset of trademark law that originally included only the packaging or “dressing” of a...more

The TAKE OFF Campaign - Cavalli-er attitude or religious hyper-sensitivity?

There is a general rule that you don’t talk about sex, religion or politics at work. I did politics in my last Letter from Europe, and this time, I’m touching on the religious theme. (As I don’t think the firm would take...more

The American Apparel Saga Continues

American Apparel has been on the watch-list for those who follow distressed retailers for quite a while. The company, known for its provocative advertising and American-made apparel, has approximately 249 retail stores in...more

Don’t Get Caught With Your Pants Down: Cover Your Assets By Registering Your Brand Name

Whether you aspire to grow your fashion line to become as recognizable as Chanel, Louis Vuitton, Yves Saint Laurent, or you have more modest aspirations for your fashion line, this article is for you. When you see or hear...more

Taylor Swift’s Luck May Have Run Out

Taylor Swift, also known as “Tay Tay” to us hip folk, was hit with a trademark infringement suit this week. Blue Sphere d/b/a as Lucky 13 Clothing has been selling apparel under the LUCKY 13 mark for more than 20 years. Blue...more

Burger With a Side of Fashion – Moschino spoofs McDonald’s

You may have previously read my post about apparel companies spoofing luxury fashion brands, but in Milan, one luxury fashion brand spoofed brands perhaps a little more familiar to the average Joe or Jane....more

Law À La Mode - Issue 12 – Winter 2013/14 (Global)

In This Issue: - Mandatory Employment Of Women In Retail Stores In Saudi Arabia: Key points for complying with the new requirements for retailers to employ women in female-oriented stores - No Logo Required:...more

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