Welcome to the inaugural edition of Kattison Avenue, a newsletter examining the hot topics in advertising from Katten’s office on Madison Avenue in New York City and beyond. As we prepared to launch our first issue, we wanted to highlight the dynamic nature of advertising law today, which not only encompasses traditional advertising issues, but also intellectual property, technology and privacy considerations. Advertising law has become an interdisciplinary practice that draws on the expertise of various specialties, which is evident in the breadth of our featured articles. Be sure to click on the blue hyperlinks throughout this newsletter for relevant and related content. We hope you enjoy our first edition and please look for us at the upcoming Association of National Advertisers/Brand Activation Association (ANA/ BAA) Marketing Law Conference in San Diego on November 4–6.