Online Advertisements

News & Analysis as of

Google Tax Or What Tax?

The web tax previously covered has now become more and more a Google tax given that its final approved version relates only to online ads and sponsored links, but the main issue concerns the obligations deriving from this...more

Guidelines for Nonprofits when Negotiating Online Advertising Arrangements

Nonprofits have long looked to advertising and marketing agencies to assist with their marketing and promotion efforts relating to fundraising, membership development, program promotion, product and service sales, and...more

NJ Attorney General Settles with PulsePoint for $1 Million

Digital marketing company, PulsePoint entered into a Consent Order with the New Jersey Attorney General and agreed to pay $1 million, following an investigation of claims that PulsePoint bypassed privacy setting of Apple’s...more

McAfee & Taft tIP Sheet - June 2013

In This Issue: - Short Attention Span - When the stars align: Negotiating celebrity endorsement deals - It’s not easy saying you’re green - Excerpt from Short Attention Span: LIKE IT? TWEET IT?...more

McAfee & Taft tIPsheet - June 2013: Short attention spans

LIKE IT? TWEET IT? PIN IT? Online advertising is becoming more critical to marketing departments and brand owners everywhere. Using Facebook, Twitter, Pinterest and other social media avenues to promote brands is a seismic...more

FTC Confirms Expanded Kids Privacy Rule Effective Date Is July 1, 2013: Online Advertisers and Services Displaying Ads among...

The Federal Trade Commission (FTC) unanimously voted this week to keep July 1, 2013, as the effective date for the amended Children's Online Privacy Protection Rule (COPPA Rule).1 The COPPA Rule applies to operators of...more

The FTC's Revised .com Disclosures Guide: What Third Party Advertisers and Lead Generators Need to Know

In this presentation: - Background - Scope of the Guide ..Applicability of FTC Law to Online Advertising - Clear and Conspicuous Disclosures in Online Advertisements ..Background on...more

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