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FTC Seeks Public Comment on AgeCheq, Inc.’s Proposed Parental Consent Method under COPPA

The Federal Trade Commission announced Monday that it seeks public comment on a new verifiable parental consent method application proposed by AgeCheq, Inc., to enable apps, websites and advertisers to obtain parental consent...more

Status Updates - July 2014 #14

..Going mainstream. For the first time, both Twitter and Facebook are seeing significant growth in online advertising placed by major companies for brands such as Heineken, Tide, McDonald’s, and Charmin. Major consumer...more

Malvertising: Senate Committee Releases Report

Terms like “web security” and “data breach” are now familiar to most Americans in light of recent, significant issues with the websites and databases of some large U.S. companies. But web security encompasses more than just...more

Are You Getting The Most Bang For Your Buck With Online Advertising?

Online advertising is unavoidable for most businesses given that large percentage of Americans spend a significant amount time in a day staring at a computer screen or glued to their mobile devices. Video ads, for example,...more

How Online Advertisers May Steal Your Personal Information: Recommendations for Protecting Consumers

The United States Senate Permanent Subcommittee on Investigations recently released a report outlining six findings concerning online advertising risks to consumers’ personal information and four recommendations on how to...more

Getting To The Real Issue On The Senate Subcommittee's Advertising Report

The "Security" Part - When reading the Majority and Minority Staff Report from the Permanent Subcommittee on Investigations ("The Subcommittee") regarding the "Hidden Hazards to Consumer Security and Data Privacy" was...more

Levick Monthly - April 2014: The Gainful Employment Battle Begins Anew

In This Issue: - Gainful Employment Battle Begins Anew - Digital Engagement: How to Measure the Success of a SEM Campaign - Crisis: In the Heat of a Crisis, Will Your PR Plan Work? - Litigation: D&O Suits...more

Google Tax Or What Tax?

The web tax previously covered has now become more and more a Google tax given that its final approved version relates only to online ads and sponsored links, but the main issue concerns the obligations deriving from this...more

NJ Attorney General Settles with PulsePoint for $1 Million

Digital marketing company, PulsePoint entered into a Consent Order with the New Jersey Attorney General and agreed to pay $1 million, following an investigation of claims that PulsePoint bypassed privacy setting of Apple’s...more

McAfee & Taft tIP Sheet - June 2013

In This Issue: - Short Attention Span - When the stars align: Negotiating celebrity endorsement deals - It’s not easy saying you’re green - Excerpt from Short Attention Span: LIKE IT? TWEET IT?...more

McAfee & Taft tIPsheet - June 2013: Short attention spans

LIKE IT? TWEET IT? PIN IT? Online advertising is becoming more critical to marketing departments and brand owners everywhere. Using Facebook, Twitter, Pinterest and other social media avenues to promote brands is a seismic...more

FTC Confirms Expanded Kids Privacy Rule Effective Date Is July 1, 2013: Online Advertisers and Services Displaying Ads among...

The Federal Trade Commission (FTC) unanimously voted this week to keep July 1, 2013, as the effective date for the amended Children's Online Privacy Protection Rule (COPPA Rule).1 The COPPA Rule applies to operators of...more

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