There are still people out there who think social media is not for professionals.
C'mon, admit it.
All right, so the likelihood is that those people aren't reading this blog, because, after all, it's part of that "social media stuff." But how many of you who have dipped your toe in the water (i.e. joined Facebook, staked your claim on your Twitter name, filled out your LinkedIn profile) are using social media? And how many of you are blogging...regularly?
I'm sure more than one of you mentally raised your hand as you read that.
And I'm sure some of you who did are still wondering why the heck you would want to use social media anyway. So let's talk about that for a little while.
First off, there are many out there who think that social media is a new fad, that's either useless, or just fun, or might fade away. But here's the thing - social media isn't really a newfangled anything. It's simply the use of some new technology to do what you've always done - build relationships.
Really, it's that simple.
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