Not All Press is Good Press: Managing in a Crisis

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Not All Press is Good Press: Managing in a Crisis explores how law firms handle crisis communications and media relations especially how it relates to trial publicity. The article discusses a New York Times article that explores how media relations was handled by Toyota, BP, Goldman Sachs, and others. It also sites “image implosion” examples of LeBron James and Mel Gibson and how Johnson & Johnson did an excellent job handling the Tylenol crisis. This article focuses on the conflict between public relations (PR) practitioners and lawyers and how both can employ effective and proactive strategy before a crisis happens or a lawsuit is filed. This article is geared towards attorney, litigators, company owners, marketers, and publicists alike.

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Published In: Business Organization Updates, Communications & Media Updates, Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Gina Rubel, Furia Rubel Communications, Inc. | Attorney Advertising

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Gina Rubel
Furia Rubel Communications, Inc.

Named a 2010 Woman Lawyer of Distinction by The Legal Intelligencer and a 2008 Woman of Distinction... View Profile »


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