Not All Press is Good Press: Managing in a Crisis explores how law firms handle crisis communications and media relations especially how it relates to trial publicity. The article discusses a New York Times article that explores how media relations was handled by Toyota, BP, Goldman Sachs, and others. It also sites “image implosion” examples of LeBron James and Mel Gibson and how Johnson & Johnson did an excellent job handling the Tylenol crisis. This article focuses on the conflict between public relations (PR) practitioners and lawyers and how both can employ effective and proactive strategy before a crisis happens or a lawsuit is filed. This article is geared towards attorney, litigators, company owners, marketers, and publicists alike.