Opportunity In Crisis


Although this is not a new concept, it is certainly worth repeating: The Chinese symbol for crisis is made up of two elements, danger and opportunity.

We often perceive a negative outcome in a legal case or a discredited witness in a trial to be a crisis, and we react principally to the danger attached to that concept. Our response at these times can make the crucial difference between success and failure. With every crisis, we must make a concerted effort to discover the opportunities inherent.

The fact that so many clichés – the phoenix from the ashes, when the going gets tough, make the most of a bad situation, silver linings, rise to the challenge, etc., play to this concept is telling. Panic is not going to cut it – unless you don?t mind failure.

Merriam-Webster?s dictionary defines a crisis as...

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Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Gina Rubel, Furia Rubel Communications, Inc. | Attorney Advertising

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Gina Rubel
Furia Rubel Communications, Inc.

Named a 2010 Woman Lawyer of Distinction by The Legal Intelligencer and a 2008 Woman of Distinction... View Profile »

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