In This Issue:
- The Innovative Design Protection Act: Bound for Success or Doomed to Fail?
- Strategic Licensing Considerations
- New Faces
- Points from the President
- Think Again Before Walking Away from Second Trust Deeds in Bankruptcy
- You “Built” It, So Don’t Lose It: Estate Tax Laws to Change Dramatically on January 1, 2013
- Fashion Companies: A Step-By-Step Guide to Protection
- To Improve or Not to Improve? Pre-Disposition Preparation and Processing of Collateral
- Excerpt from Strategic Licensing Considerations:
Strategic licensing by companies to expand their brands into new product categories is a growing trend. Additionally, celebrities are now, more than ever, creating their own brands and entering into licensing arrangements to promote their celebrity status.
Strategic licensing arrangements enable a licensor to forge alliances with licensees who have expertise and presence in a particular brand category, thereby leveraging the licensee’s existing relationships. For example, licensing enables a licensor to off-load the manufacture and marketing costs of product categories that are not part of a licensor’s core business, open up new distribution channels, create new markets in new geographic areas, and extend core products into complementary products that might not otherwise be available.
Please see full newsletter below for more information.
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